Mark Oborn

Speaker Profile

Mark qualified as a dental technician in 1987 and has now been running his own business for 12 years. He has taken the business from strength to strength over the years and built upon its success with a series of acquisitions, joint ventures and alliances. Mark has also set up and run a 'virtual dental laboratory' and a dental surgery. With this experience he is now pushing the limits of marketing dentistry (particularly e-marketing and Web2.0) and runs his own marketing and creativity consultancy specialising in these areas.

Lecture Synopsis

Do you worry that marketing in your practice or laboratory is a bit pot luck and a series of ‘stabs in the dark’?

Are you concerned that your website isn’t generating enough revenue for you?

Do you want some simple, step by step guidelines on how to revolutionise your practice or laboratory marketing?

Our speaker for this event, Mark Oborn, runs a dental marketing consultancy and dental laboratory and specialises in eMarketing using Social Networks and websites. He is an accomplished speaker, blogger, eMarketer and dental professional (GDC 114147) with a Masters degree in Business Administration – he brings these keys skills together, with his unique and fun mix of dentistry, business and the internet into his presentation entitled: “Marketing Using The Internet, Psychology and a Purple Cow” If you run a dental practice or laboratory and/or are responsible for the marketing of that business then this evening is definitely for you, even if you don’t want to use the internet for marketing, this presentation will still revolutionise the way you market your practice.

Mark will show you: • The key triggers in marketing that compel readers to respond • How to stop wasting money on marketing that doesn’t work • How to stand out from the crown and be noticed as THE expert in your field. • How to get your website working hard for you. • How to combine conventional and online marketing in to an unstoppable marketing machine • How a Purple Cow can revolutionise your practice!

By the end of the presentation you will have a clear idea of how to take your marketing forwards in your practice or laboratory, how to monitor, measure and ensure its working and how to rapidly increase response rates, resulting in a more relaxed life at work with a marketing machine that runs in the background…