Chris Barrow

Speaker Profile

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 12 years. He has recently joined Integrated Dental Holdings as Director of Private Sector Development.
Chris combines long experience and deep expertise with the originality and independence needed to resolve the thorniest problems. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries.

Chris spent the first 17 years of his working life in the corporate sector and followed this with 21 years of self-employment. The different dynamics of both worlds have given him the valuable gift of knowing how to operate – and communicate – in both. As a speaker he is dynamic, energetic and charismatic enough to captivate audiences of any size. His style is casual, open and authentic and – being naturally caring and funny – he’s as easy to talk to as he is to listen to. Chris was one of the UK’s first business coaches, which means few others can match his 12 years’ experience. He spends time in Canada too, where he still mentors a group of coaches.

Lecture Synopsis

As we move into a new decade, the pace of change in dentistry seems to accelerate.

In his usual provocative style, Chris Barrow will guide us through what we can expect and what to do about it. This will be a highly entertaining session with relevance to all team members. A chance for your team to have an enthusiastic session that will make them think and give them new habits to take back in to practice.

• Where we have been 

• a look at what's been going on in dentistry over the last year
• othe rise of the corporates o the rise of retail dentistry

• Where we are going

• the future of corporates and the arrival of the high street retailers
• the threat to the small independent

• What to do about it and how to create a business that will weather the storm and win!

• Finance - the right price for the right job
• Demographics - who to sell to o Economics - how to charge
• Dentistry - the 6 biggest selling products in dentistry right now 
• KEDO's - the "knock 'em dead" offers that are generating new patient enquiries 
• SEO - how search engine optimisation is creating one-third of all new patients in the UK 
• Web-based marketing - the secrets of dental web sites that work
• Relationship marketing - how to enrol your patients as your unpaid sales force

• How to do it

• the right people in the right rooms - who should be doing what and where? 
• the patient journey - delivering concierge class customer service 
• treatment co-ordination - who should sell treatment to patients and how 
• teamwork - building a team that will stay together and run the business for you 
• management - building the systems that will make the job easier
• leadership - making sure that the principal has a life outside of dentistry