Ashley Latter

Speaker Profile

Ashley is now one of the most sought after speakers and Coaches on the U.K. dental scene. Over the last 10 years, over 4250 delegates have taken Ashley’s Two Day Ethical Sales & Communication Courses and he specializes in partnering with forward thinking Dental and Orthodontic Practices to improve the performance of the dentists and their teams, which leads to improved business results and bottom line results. He specializes in delivering the Ethical Sales & Communication Programme, Creating a World Class Patient Journey, Creating a High Performance Team and also works with a very forward group of dentists and Orthodontists on the Serious Players Club, which is an Entrepreneur group. He is also the author of a book called Helping Patients to say YES.

Lecture Synopsis

Talk Money with More Self Confidence & Achieve the Prices your Services Deserve even in a Recession A quick question?

Would you like more of your treatment accepted, at the prices your services deserve? If the answer is YES, then Ashley will take you through some proven techniques, so that you can feel more comfortable talking money & achieving the right prices for your services and these proven principles work, even in a recession.

After this presentation you will feel more comfortable • Understand that price is not the issue, but an issue • How charging less, devalues the brand • Develop a new way of communication to your Patient that creates value and excitement • Feel more comfortable talking money with your patient. Communicate with Confidence • Discover why patients buy and in some cases don’t • Understand the value of evidence • Learn why you get price objections • Learn a simple process to address patient’s concerns and create a win-win • Build stronger relationships with your patients • Introduction to Ethical Sales & Communication.