The Place To Be

The Dentistry Show 2nd and 3rd March 2012 really isn’t one to miss. Expecting the largest attendance ever at the NEC Birmingham, the show will provide an exceptional occasion to network with thousands of dental professionals and provide opportunities to benefit the entire practice.

Free to register, this year’s show also boasts the highest amount of free, verifiable CPD. 60 world class speakers will be holding over 90 hours of conference sessions on the latest products, technologies and legislation to assist in the smooth running of the practice. Delegates will discover a huge range of expertise and educational opportunities all in one place.

Elizabeth Curtis, Media and Marketing Manager of the General Dental Council (GDC), says, “Attending exhibitions gives us the opportunity to update delegates on our work and promote our Dental Complaints Service, which helps resolve complaints about private dental treatment. We recognise the importance of being able to communicate face to face and having the chance to learn from each other.”

Sally Simpson, President of the British Association of Dental Hygienists and Therapists (BSDHT) says the BSDHT will be attending for the first time this year and she is excited about, “meeting with the wider dental profession to increase our visibility and promote the aims of the BSDHT and benefits of membership.”

The Dentistry Show is divided into six distinct areas:

• Aesthetic Dentist
• Dental Business
• Hygienists and Therapists Symposium
• Nursing Network
• Aesthetic Technician
• Future Dentist

Each of the conferences is designed to deliver the most relevant and exciting experience for their audience. This is an amazing opportunity for dental professionals of every background to network with their peers and industry experts, as well as source the best materials, solutions, training and advice.

Kelly Emerson, Education Manager for the Association of Dental Implantology (ADI) UK is looking forward to the event. “We will be promoting courses and support for the whole practice team,” she says, “and focusing on how dentists can start performing implants. Also the opportunity to network is high and with such a large number of dental professionals expected this year, The Dentistry Show is the best place to do it.”

The ADI focuses on implant education and encourages scientific research to improve the standards of implant dentistry, offering support to clinicians, consultants, oral surgeons, technicians, hygienist and nurses alike.

For people with an interest in aesthetic dentistry, The Dentistry Show will be offering access to a comprehensive line-up of experts in aesthetics. Talks include:

• Conservative restoration of aesthetics and function in patients with severe tooth wear
• Anterior interior all-ceramic restorations: The art and science of exquisite aesthetics.

The cosmetic aspect of dentistry is an area of the market that continues to grow at a rapid rate and offers opportunities for practices to maximise their income potential. The technology and issues surrounding an increasingly customer led treatment is constantly advancing with higher demand to create perfect results. Visiting the Dentistry Show can help keep dentists up to date on the latest materials and techniques which can be adopted in the practice. Having free, up-to-date CPD in this area provided by The Dentistry Show reduces the need to take further time out of the year to attend training.

The Dental Business Conference is focused on matters concerning principals and practice managers. The conference programme highlights essential legislation, methods of running a profitable practice and marketing, the latter of which also addresses new approaches such as social media. Sessions include:

• An overview of 2012 and what is to come
• 7 easy steps to growing the hygiene department
• How to add £10,000 extra per month to your turnover from facial aesthetics.

Derek Watson, Chief Executive of the Dental Professionals Association (DPA), says, ”The Dentistry Show has become an established exhibition for not only trade but also exchanging ideas. It is a premier occasion to gather the opinion formers of the dental industry and gain knowledge from them.

“Personal contact is important to business, as there is limited time to often meet with colleagues and associates. The show is a fantastic opportunity to do that and develop professional relationships.

”The DPA is the only association to be open to all members of the dental team. The Dentistry Show allows us to promote our association’s benefits and talk to a wide variety of dental professionals.”

This year, due to high demand, the Hygienists and Therapists Symposium has been increased to include key subject matter, such as:

• You and your anxious patients (Inhalation sedation, scope of practice and you)
• Infection prevention & control – hand hygiene and personal protection for hygienists and therapists
• Digital photography & radiography, building a case study.

Sally Reid of the British Association of Dental Therapists (BADT) says, “The Dentistry Show will give BADT an opportunity to speak with our members, outline the benefits of employing a therapist in practice and update ourselves on new products.”

The Symposium includes areas of core CPD for hygienists and therapists such as ethical issues through to the latest thinking in patient management and treatment modalities, as well as giving you the opportunity to ask further questions on the topics.

Over 42,000 dental nurses are now registered with the GDC. As a result The Dentistry Show has created a full, fun packed Nurses Network programme tailored to their profession. Subjects range from legal and ethical issues to medical emergencies, with talks delivered by specially selected expert speakers. In addition to this, there will be free CPD and assistance for furthering your career: the nursing network conference truly has it all. Seminars include:

• The Roles and Responsibilities of DCP’s in Radiography
• Could Extended Duty Dental Nurses do more – Screening in General Dental Practice?
• An Introduction to Implants for Dental Nurses

Not only will dental nurses be able to attain significant hours of CPD, but also earn further qualifications that will boost their roles in the practice.

Shaenna Loughnane, UK Manager of Bridge2Aid, a charity associated with The Dentistry Show, says, “Due to diversity and volume of attendees, Bridge 2 Aid has a good opportunity to encourage a large number of professionals to volunteer and help enforce a message of corporate social responsibility.” Bridge2Aid will also be holding a free competition in connection with the Dentistry Show to win a free trip to Tanzania on the Dental Volunteer Programme. All visitors can enter by collecting stamps from a few allocated exhibitors on a postcard, once all stamps have been collected a winner will be picked out and will win a bursary from the Dentistry Show to pay for the DVP.

The conference programme tailored for the aesthetic technician has been designed to encompass all aspects of the industry that affects their career. Topics range from current business techniques to gaining knowledge of the latest software and technology. World leaders in their field have been selected to deliver case studies that provide a fantastic opportunity to learn, challenge and debate. The programme includes:

• Investing in the Future/Software for Technicians
• Business Builder Live
• CAD/CAM

Making yet another popular appearance to The Dentistry Show will be the fully functioning Live Theatre. Live Theatre sponsors are, Kerr on Bulk Filling, Vega Dental on dental implants and Biomet 3i and 3M ESPE on dental implants and digital impressions. This is one the finest opportunities to witness live procedures of some of the latest methods in dentistry.

With such a range of possibilities for the whole team, The Dentistry Show 2012 is the ideal place for everyone to gain knowledge, inspiration and CPD while progressing and enhancing their chosen career.

For more information on The Dentistry Show please call 020 7348 52 69.