The Dentistry Show Provides Verified Attendance Data

SHELTON, CT, 5/3/2011 – The Dentistry Show has contracted with BPA Worldwide for verification of the event’s attendance.

The Dentistry Show, produced by Closer Still Media, was held from March 4-5, 2011 at the NEC in Birmingham. BPA verified the total registered attendance of 4,275, which represents an 84% increase on net unique visitor attendance YOY.

Glenn J. Hansen, BPA Worldwide President, praised The Dentistry Show for voluntarily opening its records to independent certification and documentation of its data.

Hansen pointed out that in addition to facilitating the buying and selling process of exhibit space, an event audit report provides exhibitors with assurance that their investment does, in fact, reach target audiences for specific markets. The report also helps exhibitors to identify ways to maximize ROI, provides information to market their brands effectively and helps them to justify the expense to CMOs. The event audit also helps show organizers by documenting the quality of their attendees, provides information to help increase attendee value at the event and provides decision/support information to organizers to plan and market the exhibition more effectively.

Copies of the event audit report for The Dentistry Show will be available on the BPA Worldwide Web site.

About BPA Worldwide A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Worldwide, BPA audits 2,600+ media properties—including over 1,500 B-to-B publications, more than 350 consumer magazines, 140 newspapers, 550+ web sites, 40 events, email newsletters, databases, wireless and other advertiser-supported media—as well as 2,700 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.