Follow the Social Media Trend!

The Dentistry Show 2012: Follow the Trend

Brendon MacDonald, Co-founder and Chief Engagement Officer at ApexHub will be appearing at The Dentistry Show 2012, a world-class two-day conference and exhibition. With over 250 confirmed exhibitors and 6,000 expected delegates, this outstanding event is set to be one of the most important dates on the dental calendar for practice managers.

In his presentation titled ‘Social media for your Business – Evolve?  Or dissolve?’  Brendon will discuss how practice managers can get the maximum value from their business from social media, without having to spend too much time online as he elaborates in his presentation abstract:

“Social Networks are a great and easy way for you to communicate with your potential customers.  Nowadays the buyers set the ground rules on when and where they will engage and increasingly turn to trusted third parties for education (including via blogs, twitter and other social media).  This means your business must develop an integrated social media strategy which identifies where potential patient conversations are happening and effectively uses various digital channels to acquire, convert and retain patients.”

Brendon will discuss how to grow business for practice managers, giving them the tools to manage and save their time with key ideas to takeaway after the show including, what a social business is and what the benefits of being one are.  He will discuss what lies ahead in 2012 for social media for business such as current trends and the key resources that are required to execute success.  Areas of social media that are underutilised will be scrutinised to demonstrate to practice managers where to focus their energies to enable them to be noticed more, without spending inordinate amounts of time on planned advertising.

Practice managers will also learn how to find breathing room in existing overcrowded social networks and ‘must have’ social media tools for business to use.  There will be a heavy focus on trends of 2012 as well as Brendon’s own case study of a successful social media campaign in dental practice.

The Dentistry Show is at the NEC, Birmingham March 2nd and 3rd 2012. For more information, please visit www.thedentistryshow.co.uk, call 020 7348 5269 or email info@thedentistryshow.co.uk